We are Action Speed and Custom, a Daytona Beach speed shop established in 1977. Action has been a major source of high performance parts in Central Florida supplying everything from street performance to all out racing. We recently moved to 409 West International Speedway Blvd. This move, besides giving us much needed space and easy parking, has allowed us to add an installation shop. Along with dyno tuning, we now have the capability to fulfill all of your performance and specialty car needs.


Action sells high performance parts for all cars and trucks. We also stock chrome and aluminum accessories in addition to hard to find car building supplies. Need a braided stainless steel brake line, a 3/4 rod end or a steering shaft U-joint? Action stocks all of these along with all of the traditional performance and custom car parts you would expect. With several race tracks in the area we stock parts for all forms of racing as well as safety equipment such as suits and harnesses. We even stock Sunoco racing fuel and the jugs to put it in. Late model performance has become a large part of our business and we are right at home with all of the current computer controlled gas and diesel engines. Huge power gains are available now for both cars and trucks that were unheard of just a few years ago and are safe, reliable and fuel efficient. We can give you expert help to do it yourself or let our installation professionals install it for you.


Above all we are real car-people who build, modify and race cars. There are easier ways to earn a living but we do this because we want to. Every one of us has years of experience and is a specialist in a particular part of the automotive hobby. Our cars have been featured in magazines such as Hot Rod and Car Craft and along with experience in Drag Racing, Circle Track Racing and road racing we know what works and just as important, what doesn’t. Our experience saves you money. Action is a master distributor for most manufacturers. This means that we buy parts directly from the people who make them. This assures you of a competitive price. We only sell quality parts that we know work from our experience using them. Special orders are no problem for us. We are shipping professionals. If you need something we don’t have in stock, we can get it fast. With a network of distributors around the country we can find most anything you could ever need for your car or truck and most of the time there are no shipping or handling costs.